What to know when selling home improvement projects to millennial homeowners

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Millennials comprised 43% of home buyers in 2021–the largest in the United States. [1] As more millennials enter the housing market and as home prices skyrocket, there are a few key trends you should keep in mind as a contractor or home improvement business. Understanding millennial homebuyers will determine your home improvement business’ long-term success […]

Hearth Sales Script for Roofing

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Adding financing to your roofing sales process is easy, and in this script you’ll learn how. This script follows a simple, three-step process: talk money, set expectations, and get funded! We built this script in collaboration with Steve Weyl, who grew his roofing company from $0 to $105 million and is now a nationally renowned […]

Marketing 101: Things you should know now

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Why do I need to know this stuff?  Understanding marketing for your business can feel like a mountain to climb. As your business ebbs and flows, there are tools that you can use to kickstart your business. At some point, your company may grow so much that you’ll need your own marketing manager. Until then, […]

How to get Roofing leads: 13 best ways

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You probably think you’ve tried everything to generate roofing leads, but this list can spark some ideas about areas you may have not concentrated on.