Generate more leads with our contractor marketing software for home improvement pros
Attract leads and win more business with Hearth’s suite of marketing tools.
Win MOre business
Financing banner & calculator
Embed these tools on your website to capture more leads with financing.
Email your leads
Send professional emails to your leads to let them know you offer monthly payment options.
Share your professional, company-branded flyer with customers to let them know you offer financing.
TOOLS FOR ANY CONSTRUCTION COMPANY LIKE HVAC, ELECTRICAL, ROOFING AND MORE
You’re an expert in your trade, but running a business takes more than selling and delivering outstanding projects to your customers. Using traditional and digital marketing techniques to advertise your business is a great way to get the word out about your company without having to rely on referrals and word-of-mouth marketing. Hearth provides members with access to several easy to use digital and traditional marketing tools such as printables, co-branded flyers, website banners, online financing calculators, email marketing, and social media posting tools.
Making the most of your leads is important. Ensure the opportunities created by your marketing efforts don’t go untapped. Hearth helps you offer financing, digital quotes, contracts, and invoices all through our powerful app. Here’s how our marketing tools can help you close more deals.
WHO CAN BENEFIT FROM HEARTH MARKETING TOOLS?
Our tools work for all trades and home service companies including:
Our tools help you connect with your target audience and give them access to monthly payment options for their new projects
FLYERS AND BROCHURES
Co-branded flyers and brochures can be used in your sales folders and in-person appointments. Our easy-to-use app adds your logo to professionally designed marketing materials that you can easily download and print. Our marketing flyers also come with an auto-generated QR code that your customers can scan to get to your branded pre-qualification form.
We also offer website banners that can be used to tell customers you offer monthly payment options on your business site. You can even use the banners in your email signatures with links to Hearth’s financing form, making it simple for interested customers to get financing as soon as possible.
DIGITAL MARKETING TOOLS
From our app you can also upload a mailing list to send an email to your customers that tells them that you offer monthly payment options for their job. Your customers can then click on the link included in the email to find affordable financing options. And, our social media posting tool gives you the power to share your financing link directly on your Facebook Business Page.
Many home services websites are basic. Often, they have a list of services, what locations they work in, and contact information. Create value for your website visitors by writing SEO-friendly blog posts that are informative and engaging. Use images to draw your visitors’ eyes to the content you want them to see the most. Make sure you are using consistent fonts and colors that are not too distracting. Add videos about your company, if possible. Most importantly, use every opportunity to tell your company’s story and how you bring value to every customer you meet.
Marketing is a surefire way to make selling and upselling jobs easier for you and your sales team. As a home improvement business owner, you are wearing many hats and many things get put on the backburner. Marketing shouldn’t be one of those things. Even if it’s posting on social media more frequently, updating your email signatures, or writing new blog content on your website, making the right marketing decisions can place your business above your competitors.
Hearth has integrated marketing resources available to members including marketing flyers, tri-fold brochures, website banners, an online financing calculator, an email marketing template, and a social media posting tool. We also give you the training videos to help you implement our tools and generate leads for your company.
While there are no guarantees in marketing, by advertising your business you are helping to build brand awareness and generate interest in your services. There are several channels that can help you build your company’s brand in your community. These include:
- email marketing
- social media
- website content
- digital and traditional advertising
When marketing, it’s important to have a strong brand positioning for your business. Your marketing should answer how your company is different, what value you can add for your customers, what experience you have in the industry, and any quality or warranty guarantees. Whatever you decide, it needs to tell a story that is compelling and consistent.
Strong branding to market your business, generate jobs, and deliver a stellar customer experience should help you get more positive reviews.