If you’re a roofing contractor, you already know how important it is to keep that lead flow steady. And in this digital age, using Facebook as a tool can be a game-changer when it comes to connecting with potential customers. But the big question is, how do you leverage Facebook to get new roofing leads?
Setup Your Facebook Business Page For Success
Well, first off, you gotta make sure your Facebook business page showcases your roofing services. You should fill out everything from your contact details, and service areas, and upload some photos or videos to show off your work. When someone lands on your page, you wanna make a great first impression and let them know what you’re all about.
After that, it’s all about generating leads! Here are a few ways to get that started:
Run Some Facebook Ads
Get your services on people’s radars in your service area. Make an ad, include a call-to-action button, and have it lead users to your page for more details.
Also, you can create a video of you performing your roofing services, and then create a video ad, this is a great way to build engagement while also showing off your services.
Share Some Testimonials
When potential customers view that you provide quality service, it goes a considerable distance in building trust. It is important to make certain that you share several happy customer photos and testimonials so people see exactly what you represent. This goes a long way in helping to convert leads into customers.
Host Contests or Giveaways
People love free stuff, so what better way to engage people on your Facebook page than to give them a shot at some free or discounted roofing work? Host a contest or giveaway on your page, have people like and share, and watch that lead flow grow!
Engage with Users
When people comment or message, be sure to get back to them in a professional manner, and in a timely fashion. Don’t be one of those companies that simply ignore their customers, often customers will share their experiences with others on Facebook, so you want to make sure that you are always responsive.
Join local Facebook groups
Joining groups in your service area is a great way to get in on home improvement and roofing conversations. That way, you can connect with potential customers and grow that leads list through good old-fashioned word-of-mouth.
Close more roofing jobs with Hearth
All in all, getting leads on Facebook requires a bit of work, but it’s worth it. By engaging customers, showcasing your work, and making your page as inviting as possible, leads will naturally follow.
But your work doesn’t stop there, you now have to convert those leads into paying customers, this can be difficult as you will have customers who simply don’t have the money upfront. With Hearth, your customers have access to new payment options that will allow you to close more jobs. Learn more today.