Adding financing to your roofing sales process is easy, and in this script you’ll learn how. This script follows a simple, three-step process: talk money, set expectations, and get funded!

We built this script in collaboration with Steve Weyl, who grew his roofing company from $0 to $105 million and is now a nationally renowned sales coach.


1. Talk money

When dealing with big ticket items like roofs, you need to bring up the money conversation early. Explain to the customer that you have clients who prefer using Hearth to find monthly payment options rather than paying a lump sum.

“Before we talk about the specifics of this project, let’s discuss how you want to pay. I’m asking because some of my customers finance projects through monthly payments, and others use cash. If you’re interested in paying for the project over time, Hearth can help you see payment options without affecting your credit score.”

If they say they will pay in cash…

“Great! If you do want to see monthly payments at any time, let me know. Remember that seeing options doesn’t affect your credit score and monthly payments can help you upgrade part of your project.”

If they say they want to finance, move on to step 2.

2. Set expectations

Especially if this is an emergency roof service, some people will want a comfortable monthly payment range for their budgets. If they don’t know what that range is, using Hearth’s monthly payment plan calculator should help. Explain the results as estimates and that for more information, they should fill out the pre-qualification application.

“Great! On Hearth, you can see potential payment options with the monthly payment plan calculator. Payment options through Hearth are personal, unsecured loans with fixed monthly payments and no home equity required. The pre-qualification loan form takes only a few minutes to fill out, and it doesn’t affect your credit score to see options.”

Hearth’s pre-qualification process will not just show them payment options for the amount they request. If the customer qualifies for a higher loan amount, the app will show them that amount and monthly payment options for that loan. This is a great opportunity for you to sell upgrades on services and materials to give them the roof of their dreams.

If your client prequalifies and has questions, you can respond with:

“Hearth would be happy to answer any questions you have! You can call them at 512-686-4141.”

3. Get funded

Once they have chosen their preferred monthly payment option, they will fill out an application with the lender they choose. This period is an opportunity to get your client excited about their project.

“Great! Now that you’ve applied, we can get started on your roof as soon as you have the funds! I’ll reach out as soon as you are ready. We can’t wait to get to work!”

Give this script a try and let us know how it works for you!